CLIENT 01 · AGE 55
−4″ OFF THE WAIST.
−20 LBS.
Lost 4 inches from his waist and 20 lbs, with visibly improved muscular definition.
PRIVATE 1-ON-1 BODY REBUILD COACHING · MEN 35–55
YOU'VE BUILT YOUR CAREER.
NOW REBUILD YOUR BODY.
Your training. Your nutrition. Your schedule. A personalized plan with direct 1-on-1 accountability from Coach J.
MEET COACH J
I’VE BEEN WHERE YOU ARE.THEN I CAME BACK.
At 33, I looked fine on the outside. But I was out of shape, with blood pressure, cholesterol and fatty liver concerns I couldn’t ignore.
I’m a husband, a father and an entrepreneur. I get the struggle: the long days, the skipped workouts, the “I’ll start Monday” that never comes.
So I stopped guessing and built a system that fit my life. At 48, I’m leaner, stronger and in better shape than I was at 33.
That’s the comeback BA40 is built on: a plan around your life, with direct coaching from a man who’s done it.
- 33 → 48A comeback I lived myself
- 1-ON-1Direct support from Coach J
- MEN 35–55Training for demanding lives
PROVEN TRANSFORMATIONS
REAL CLIENTS.
VISIBLE PROGRESS.
Real people. Different starting points.
Visible progress built through consistent effort.
−4″ OFF THE WAIST.
CLIENT 02 · AGE 34 · VEGETARIAN
BODY RECOMPOSITION.
STILL VEGETARIAN.
Body recomposition while staying vegetarian, with visible changes in shoulders, chest and midsection.
CLIENT 03 · AGE 40
LEANER. STRONGER.
MORE DEFINED.
A leaner waist and more visible muscular definition in the after photo.
* Client photos shared with permission. Individual results may vary.
WHAT YOU GET
PRIVATE COACHING.BUILT AROUND YOU.
No mass-produced workout plans. Your programming and nutrition targets adapt to your starting point, schedule, equipment and recovery.
$497 USD / MONTH
12-week minimum commitment · billed monthly
- Private 1-on-1 training programming tailored to your goals and equipment
- Customized nutrition targets and practical adjustments
- Weekly progress check-ins, direct message support and accountability with Coach J
- Joint-conscious training phases adapted to your capabilities and recovery
- Ongoing adjustments based on feedback, progress and real-life demands
Tell Coach J about injuries or medical restrictions before starting. Coaching does not replace medical care.
HOW IT WORKS
- APPLYTell Coach J where you are and what needs to change.
- CONNECTDiscuss your starting point and whether the program is a good fit.
- STARTGet your plan, check-in structure and direct accountability.
Every application is reviewed personally by Coach J.
QUESTIONS
BEFORE YOU APPLY.
I have old injuries or joint issues. Can I still do this?
Tell Coach J about injuries or limitations when you apply. Training phases are built around what your body can do and how you recover. Coaching does not replace medical care, so check with your doctor if you have a medical concern.
I work long hours and have a family. Will this fit?
That is who BA40 is built for. Your programming and check-ins are shaped around your real schedule, not an ideal one.
Do I need a full gym?
No. Your training is built around the equipment you actually have, whether that is a full gym, a home setup or something more limited.
Can I do this if I'm vegetarian, vegan, or have dietary restrictions?
Yes, absolutely. BA40 doesn't hand you a rigid, cookie-cutter meal plan of boiled chicken and broccoli. Your nutritional targets are engineered around how you actually eat—whether you are vegetarian, plant-based, dairy-free, halal, or eating cultural home meals with family. In fact, one of our featured client transformations above achieved his complete body recomposition while staying strictly vegetarian. As long as you hit your personalized protein threshold and energy targets using real food, the system delivers results.
Why is there a 12-week minimum?
Real changes in body composition take time. Twelve weeks gives enough runway to build the habits, adjust the plan and see measurable progress.
What if it is not a good fit?
That is what the Connect step is for. You and Coach J talk through your starting point first, and if the program is not right for you, you will hear that before you start.
FREE 7-DAY RESET
START WITH THE BASICS.
A practical training, nutrition and daily-habits guide for men who want to restart.
- Free
- 7 days
- Training
- Nutrition
- Habits